Are you eager to uncover the secrets to hosting successful seminars as a way to increase your business?
This month on “Coffee With Christy & Crew”, we hosted Scott Schuman, a pioneer and seasoned expert in the field. In today’s rapidly evolving market, providing value to your clients (and potential clients) is more important than ever. Scott emphasized the importance of leading with education, a strategy his team has found to be incredibly effective. Through workshops and seminars, his team has not only been able to not only educate, but to build strong relationships that have helped their business break through yet another ceiling.
Scott’s journey with workshops & seminars began in 2019. Since then, his team (Sue Adler Team in New Jersey) has welcomed over 3,500 attendees. And last year they had more than $350 million in real estate sales.
We covered a TON of ground in one quick hour. Scott shared his secrets with NO HOLDS barred – including how they schedule appointments ON THE SPOT.
Side note: Join us May 16 for our next “Coffee with Christy & Crew”. Special Guests Brooke Wilson and Aly Flaningan-Napier will be discussing “From Basics to Boss – The Foundations of Operations Roles In Entrepreneurial Businesses” . FREE. Must Register.)
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Here’s what Scott answered for us:
- How do they decide what topics to cover in their seminars?
- How often do they conduct workshops?
- What is their average attendance?
- How do they measure success? What are the metrics?
- What does the format look like?
- In person or virtual?
- Do they provide handouts?
- Who are the presenters?
- Do they invite sponsors?
- How do they get people to attend?
- Do they draw new leads into their database or focus on existing leads/past clients/sphere?
- Where do they host the events?
- What time of day or week?
- What follow up happens after the events?
- How long is conversion time?
Take a listen. And if you’d like to make implementation of home buyer and seller seminars even easier, here’s the link for the Sue Adler Team’s Home Selling Workshop Bootcamp.