Agent-to-agent referrals are one of the best (and most overlooked) ways to grow your real estate business with high-quality leads. Unlike online leads, referrals come with built-in trust—making them easier to convert.
But here’s the truth: Most agents and ops pros don’t have a solid system for generating, tracking, and converting referrals. And if you’re not actively working on agent-to-agent referrals, you’re leaving money on the table.
The key? Be as intentional with referral partners as you are with past clients. Below are five strategies to generate more agent referrals—plus a free referral tracking checklist to make sure none slip through the cracks.
5 Ways to Generate More Agent-to-Agent Referrals
1. Host a Monthly Mastermind for Agents in Other Markets
Want to stay top of mind with agents across the country? Be the one who brings value to them. Hosting a monthly virtual mastermind on Zoom builds relationships, deepens trust, and positions you as the go-to referral partner in your market.
🔥 How to do it:
✅ Pick a hot topic: “How to Get More Listings in a Low Inventory Market” or “The Best Scripts for Handling Tough Conversations”
✅ Bring in a Guest Speaker from outside real estate (negotiation expert, customer service guru, etc.).
✅ Invite top agents you want referral relationships with—and feature them on panels!
✅ Keep it high-value, engaging, and collaborative (no boring lectures).
✅ Follow up with a personalized message after each session.
Bonus Tip: After each mastermind, post key takeaways on social media and tag attendees—keeping the momentum (and your name) fresh in their minds.
2. Create a Referral Touch Plan
Most agents have a touch plan for past clients—but what about agents who send you referrals?
Treat your referral partners like VIPs with a systematic touch plan:
📩 Quarterly newsletter with agent-specific tips (client event ideas, hiring strategies, market insights).
📲 Monthly or quarterly check-ins via call, text, or video message.
💬 Social media engagement (commenting on wins, sharing their successes).
🎁 Personal thank-you gifts or handwritten notes when they send a referral.
The goal? Stay top of mind so when they have a client moving to your area, you are their first call.
Bonus Tip: Add a “Referral Partner Spotlight” to your newsletter, featuring agents who send you business—everyone loves recognition!
3. Feature Your Rainmaker as a Guest Speaker for Team Meetings
Your Rainmaker is an expert—use that to build referral relationships! Offer them as a guest speaker for team meetings in target referral markets. Many teams are looking for valuable training to bring to their agents.
🔥 Topics that attract agents:
📌 “How to Generate More Referrals from Your Sphere”
📌 “How to Show Fewer Homes & Close More Deals”
📌 “Winning in Any Market”
📌 “Social Media Mastery for Agents”
By providing value first, you build relationships with agents—and when their clients need to relocate, they’ll send the referral to YOU.
Bonus Tip: Record the trainings and create a library of short clips to post on social media and share with referral partners.
4. Build a Private Facebook Group for Agent Referrals & Masterminding
Want to attract referrals instead of always asking for them? Create a private agent referral group where agents can easily connect, collaborate, and send referrals.
🚀 How to do it:
✅ Name it something clear & simple: “Top Agents Referral Network” (or tie it to your Mastermind theme!).
✅ Invite high-performing agents from different markets who align with your team’s values.
✅ Post valuable content—client event ideas, negotiation scripts, pop-by ideas, etc.
✅ Highlight success stories when referrals get sent & closed.
By curating a trusted referral network, agents will naturally send you business when the time comes.
Bonus Tip: Post a monthly referral leaderboard with shout-outs to agents who’ve given or received the most referrals!
5. Attend National Real Estate Conferences & Network Intentionally
Referrals don’t happen by accident—they happen through relationships. Attending national events like KW Family Reunion, Inman Connect, Tom Ferry Summit, or eXpCon gives you face-to-face time with top agents across the country.
🎯 How to maximize referrals at conferences:
📌 Have a plan—know who you want to meet.
🍽️ Host a small networking dinner or happy hour.
📲 Collect agent contacts & add them to your referral touch plan.
📩 Follow up with a personal message after the event.
Bonus Tip: When you meet someone at a conference, take a quick selfie together and post it with a shout-out—instant visibility for both of you!
Tracking Your Agent Referrals Like a Boss
Generating referrals is only half the battle—if you don’t track them, you’re leaving money on the table.
📊 Pro Tip: Set up a JotForm for Incoming & Outgoing Referrals. Every time a team member gets a referral (incoming or outgoing), they fill out the form, which auto-generates a referral agreement ready to send for signature.
📊 Pro Tip 2: Once you have successfully gone to closing and paid out commissions, ask the agent you partnered with on the referral to write you a Google review. We can never have too many online reviews! (Want more ideas on how to get online reviews? Read our blog and DOWNLOAD our FREE Checklist.
✅ Want to make sure nothing slips through the cracks?
📥 Download Your Free Agent Referral Tracking Checklist
Final Thoughts
Agent-to-agent referrals are one of the most powerful ways to grow your business—but they don’t happen by accident.
By implementing these five strategies and using our free tracking checklist, you’ll create a steady stream of referral business—without chasing leads.