Getting online reviews isn’t just a nice-to-have—it’s essential for building credibility and attracting more clients. But here’s the secret: if you don’t systematize and automate the process, you’re leaving money on the table. A great review strategy should run like clockwork, turning every happy client into a raving fan online.
The TWO MOST IMPORTANT PARTS of Getting Reviews
First, let’s clear this up: the most important part of getting an online review isn’t in the system itself. The key ingredient is delivering a five-star experience. If you’re not already providing exceptional service, there’s no need to ask for a review. Without a great experience, no amount of asking will generate stellar reviews. (Note: Good customer service is EXPECTED when a client is paying a huge commission. What are you doing to stand out and deliver an amazing customer EXPERIENCE?)
Second, setting the expectation upfront that clients will be thrilled to leave a review is critical. When you’re working with a seller, try this:
“Mr. Seller, did you happen to read our Google reviews?” (Most will say yes. If not, that’s okay.)
“Well, we’re committed to giving you such fantastic service that you’ll be excited to leave a review just like our past clients. It’s our goal to blow your socks off—would that be okay?”
And, of course, they’ll say YES because they want excellent service!
Ready to systematize your review strategy and get more reviews?
Download our Review Request Checklist for a comprehensive action plan to get you started.
What to Do With Your Reviews
You go to a lot of effort to get those reviews—make sure you maximize their use!
- Add them to your website.
- Use them on direct mail cards (this is our favorite). Put them on your JUST SOLD cards that go out to the neighborhood. Add a picture (get permission) and say, “Here’s What Your Neighbors Said When They Sold 101 Main Street”. People are much more likely to take notice when they see someone they know on the card.
- Include them in your Pre-Listing & Buyer Consult packages.
- Blog about them.
- Post on Facebook, Threads, Instagram.
- Put them in your E-newsletter.
- Include them in drip campaigns to internet leads.
- Share with your team as a pat on the back.
Bonus Tips to Multiply Your Reviews
- Ask ALL parties individually to leave reviews if there is more than one (e.g., spouses).
- Don’t forget rental clients—they are a great source of reviews!
- If you work with elderly clients whose children are involved, ask the children for reviews too.
- If you work with younger clients whose parents are involved, ask the parents as well.
- Run a contest for past clients where every review gets an entry into a drawing (check with your broker first).
- If you get a “bad” review (especially from a “crazy person”), leverage that moment—invite past clients to help “bury” the review by posting more positive reviews on top!
- Vary the platform quarterly to stay ahead of the competition on all platforms. (Start with Google).
- Ask past clients for reviews on their closing anniversary or as part of your Touch calls. If they’ve already done a review on one platform, send a copy of it back and encourage them to post a similar review on another platform.
- Set up an auto-email built into your referral system to get reviews from agents who referred business.
By putting a strong system in place and leveraging these bonus tips, you’ll generate more reviews, build trust faster, and ultimately close more deals. Ready to take action? Download our complete Review Request Checklist now!
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