Let’s talk about something that doesn’t show up on a spreadsheet—but absolutely determines your bottom line:
Soft skills.
That’s right—communication, adaptability, emotional intelligence, leadership.
The stuff that builds culture, strengthens teams, and actually gets results.
But here’s where many leaders get it twisted:
We often confuse hard skills and soft skills. So let’s break it down:
Hard skills are the tangible, teachable, technical abilities:
CRMs, spreadsheets, systems, procedures, contracts.
Soft skills are the human ones:
How someone leads a conversation, adapts to change, receives feedback, handles pressure, solves problems, and collaborates with others.
Here’s the kicker
Most business owners and DOOs do tune into soft skills during hiring.
We ask things like:
“Will they fit our culture?”
“How do they communicate?”
“Are they coachable?”
But then?
We stop paying attention.
We hire someone based on their intangibles—
And immediately shift focus to training and measuring the tangibles.
We stop coaching soft skills.
We stop reinforcing what made us say “yes” in the first place.
We get reactive instead of proactive.
And then we wonder…
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Why is communication breaking down?
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Why is performance slipping?
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Why is the energy off?
Let’s look at the data:
📊 Harvard, Carnegie Foundation & Stanford
👉 85% of job success comes from strong soft skills
👉 Only 15% is from technical ability
Read that again.
It’s not their technical proficiency—it’s their EQ.
If you’re a Team Leader, DOO, EA, or Ops Boss®, you’re not just running a business.
You’re building a culture. An empire.
You’re a LEADER.
Your bottom line runs on PEOPLE skills. And leaders invest in developing the people side of performance.
That’s exactly what our next three classes are designed to do 👇
1. Coach Them Up or Coach Them Out
Ever thought:
“I’m not sure this person is a fit”?
“Why isn’t my team keeping up with me”?
“How can I lead better”?
This class is your roadmap.
✅ Learn our clear 3-step process to coach someone to stronger performance—or guide them out with clarity and confidence
✅ Get 7 Ready-to-Use Scripts for hard conversations that don’t have to be hard
This isn’t about confrontation—
It’s about real leadership.
2. User Manuals
You’ve got manuals for your car, your fridge, your phone—and your operations.
But you’re missing the most important one: the User Manual for your PEOPLE.
✅ Learn how to create powerful “user manuals” for every team member (starting with YOU)
✅ Set expectations, reduce drama, and finally enjoy working together again
✅ Accelerate trust and RESULTS
3. Vision Your Future Like a Boss
If your life feels like one big grind, this class is your pause-and-reset button.
We’ll guide you in creating a bold, personal vision—
And a strategic P.L.A.N. to bring it to life.
Because vision without execution?
Just a daydream.
Sign up for August 13 Virtual Class
Sign up for Sept 17 In Person Workshop in Charlotte, NC
💡 Still thinking, “I just need better systems”?
Let the research speak:
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92% of hiring managers say soft skills matter more than hard skills (LinkedIn)
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89% of failed hires? Caused by soft skill gaps
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McKinsey, Deloitte, and Google all agree:
Soft skills drive retention, revenue, and results.
This is your sign to stop waiting and start leading.
👉 Sign up now.
Don’t just talk about building a better business—do it.
Let’s go, Boss. 💥