In real estate, every conversation counts. Whether it’s a lead who just registered on your website or a past client you’re following up with, the way you communicate can make or break a deal. Artificial Intelligence (AI) is no longer futuristic—it’s a tool that can help Realtors® practice, refine, and optimize their conversations to improve conversions.
Here’s how you can start leveraging AI today. (We like ChatGPT or Perplexity for this particular usage.)
1. Practice Realistic Lead Conversations
One of the hardest parts of converting leads is staying on script while building rapport. AI can simulate leads, objections, and responses so you can:
- Role-play difficult conversations without taking a team member’s time.
- Practice staying on script while sounding natural.
- Receive feedback on what you did well and where you can improve.
This turns preparation into a repeatable, low-risk exercise, making you more confident on real calls.
2. Analyze Past Calls and Messages
AI can review transcripts of your calls, emails, or texts to spot patterns you might miss:
- Which phrases lead to stronger responses.
- Common objections and hesitation points.
- Opportunities to clarify or improve messaging.
Operations staff can also use AI to evaluate team-wide scripts, ensuring consistent messaging & higher conversion across your business.
3. Generate Smart Objection Handlers
Every lead has concerns. AI can generate multiple ways to respond to common objections like:
- “I want to think about it.”
- “I’m not ready yet.”
- “I need to talk to someone else first.”
You can pick the response that best fits your voice, keeping the conversation moving toward a conversion without sounding scripted.
4. Create Personalized Follow-Ups
Following up consistently can be time-consuming—but AI can make it efficient and personalized. By feeding it details about your lead or client interaction, AI can draft:
- Texts or emails that feel individualized.
- Voicemail scripts that prompt action.
- Content that keeps leads engaged while saving you hours each week.
Pro Tip: Don’t just give AI your “voice”—describe your target client. Are they first-time buyers, luxury seller, investors, or downsizers? This ensures AI can craft messaging that resonates with the people you want to attract.
5. Build and Edit Your Script Library for Efficiency
Once you start using AI for scripts, follow-ups, and analysis, create a script library:
- Include scenarios for buyers, sellers, and investors.
- Keep your objection-handlers organized.
- Store follow-up templates for different lead types.
- Edit your existing scripts—feed them into AI and ask for suggestions to improve phrasing, tone, and conversion potential.
This library becomes your go-to AI toolkit, saving time while maintaining high-quality, consistent messaging.
6-Step Mini Exercise: Optimize a Script with AI
Here’s a practical exercise to start using AI to refine your scripts immediately:
Step 1: Pick a Script
Choose a script you already use with leads—phone call, email, or voicemail.
Step 2: Define Your Voice
Tell AI how you want to sound. Ex: professional, approachable, humorous, or confident.
Step 3: Describe Your Target Client
Share details about your audience: first-time buyers, luxury clients, downsizers, etc., and their common objections or concerns.
Step 4: Ask for Feedback
Have AI review your script and provide input on clarity, tone, and conversion potential.
Step 5: Test and Refine
Role-play with AI as the lead. Take notes on what works, iterate, and polish the script.
Step 6: Store in Your Script Library
Add the optimized script to your library for easy reference and future use. Include notes about what worked best for different client types.
By following these steps, you can turn AI into a powerful conversion coach, helping you practice, improve, and ultimately increase conversions.
Bottom Line
AI doesn’t replace Realtors®—it amplifies your skills, helping you practice, analyze, and optimize your conversations. By feeding it your voice, defining your target client, and using a structured process, you can create more confident, effective, and conversion-focused scripts.
Start small. Pick one script, give AI your voice and client profile, and watch how much stronger your conversations become.
Want to take it to the next level? Join us for the AI Like A Boss class on October 8th and learn:
- A step-by-step AI prompting guide to maximize efficiency
- The SCOPE Method for crafting your own effective AI prompts
- An AI vocabulary sheet so you can speak the language of automation
- Ideas to generate leads through SEO & drip campaigns, create marketing content & video scripts, and analyze data
- Practical tools to start using AI in your real estate business immediately
- Basic How-To’s AND Learning How to Stack AI
💡Sign Up for AI Like A Boss – Oct 8th
