Are Your Agents Burnt Out on Lead Gen? Here’s How to Put the FUN Back In.
We all know consistency in lead generation is the heartbeat of a real estate business. But let’s be real—sometimes your agents feel like they’re hitting a wall. Burnout is real, and when that energy drops, so does production.
One of our Ops Boss® Coaches, Ellenmarie Foga (DOO of The Mauz Group in NJ), shared a genius idea her team is using to flip the script. They are rotating in a day of content generation to replace a day of lead gen periodically. We took her idea and amplified it Ops Boss® style!
The “Get Out of Lead Gen Free” Card.
Here’s how it works:
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Agents commit to 4 days of lead gen. (You can change the number of days to make this work over a week, a month or a quarter.)
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Once they hit that commitment, they earn a coupon for a “Get Out of Lead Gen Free” card.
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Instead of skipping productivity, they trade a day of lead gen in for a 1-hour session with the team’s marketing director.
What happens in that hour?
- Agents sit down for an interview-style video session.
- The marketing director prepares questions & ideas for content ahead of time—think FAQs from buyers and sellers, myth-busting, market updates, tips & tricks.
- Agents record answers, B-roll, and quick clips.
- The marketing director can now pop out a bank of video content ready for social, email, reels, stories… you name it.
Here’s the ripple effect:
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Agents become more confident on camera (because they’re practicing in longer sessions).
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They walk away with weeks of content to share.
- They’re excited about how the team is providing value to them as agents.
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Their pipeline actually grows—because the content builds trust, credibility, and connection with clients.
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And yes… they’re having FUN again.
So maybe the real question isn’t “how do I get my team to lead gen more?” but “how do I keep lead gen energy high and reinforce my team’s value proposition?” This idea does both. 💥
Time For Action!
Check out this hilarious video The Mauz Group marketing director recorded recently: Mauz Group Instagram. (They do serious content too. This one just cracks me up!)
If you’d like YOUR DOO to coach with someone like Ellenmarie Foga – someone whose boots are actively on the ground as a DOO of a top real estate team, let’s chat. We’d love to get an email like this one we got recently from Team Owner Jim Black: “Kristy has done an amazing job in growing these past few years and I know Ellenmarie has been integral in that growth! Thank you guys!“