The 3 Golden Rules for Dominating in a Changing Market.
PS: Every Market Is a Changing Market
Let’s set the record straight: every market is a changing market.
Here’s what clients have told us this week:
“It’s slowing.”
“It’s fast.”
“Listings are sitting.”
“It’s a seller’s market.”
“We got 24 offers.”
“We got no offers.”
“Days on market is still short.”
“Our DOM has increased to 34.”
Confused? Don’t be.
If you’re going to rise while others spin, recognize this: YOU are the common denominator. How you show up in every market is what sets you apart.
These are your 3 Golden Rules. They’re simple. They’re powerful. And when done right, they separate the pros from the pack.
Rule #1: Tell Them What You’re Going to Do. Do It. Tell Them What You Did.
Communication is currency—and trust is built when what you say and what you do match up.
Example: Sellers
- Walk through your marketing plan step-by-step in the listing appointment.
- Do each step.
- Then? Tell them each time you do something.
We used to include this line in our listing agreements:
“Seller agrees to re-evaluate price after X days or X number of showings.”
This set the expectation for a price adjustment without forcing an agreement on a number upfront. Subtle psychology. Major payoff.
Same goes for buyers.
Setting up a search alert? Talking to their lender? Previewing properties? Don’t keep it to yourself. Make the invisible visible.
✨ Ops Boss® Insight:
Agents can’t do this alone. Operations pros are the backbone of delivering this rule.
- Have you updated your buyer consult, listing presentation, script library, and templated emails to reflect your communication strategy?
- Does your CRM prompt updates at every key milestone?
- Have you built automations to make follow-up foolproof?
If not, you’re flying without a checklist—and that’s dangerous in a shifting market.
Rule #2: Under Promise. Over Deliver. Every Time.
This is how you create raving fans.
Tell the seller: “We’ll call every Friday with a market update.”
Then call Tuesday and Friday.
Say you’ll send a CMA every two weeks?
Send one every week.
Tell them you’ll follow up after weekend showings?
Call every Monday—even if there were no showings.
You’re not just meeting expectations. You’re crushing them. And that’s what creates a client experience worth talking about.
✨ Ops Boss® Insight:
This kind of WOW service doesn’t happen by accident.
- Have you updated your listing presentation to reflect realistic timelines in today’s market?
- Is your buyer consultation script aligned with current conditions?
- Have you reviewed your client communication templates to match today’s tone and trends?
Under promising and over delivering starts with clarity. Ops Bosses® build that clarity into their systems.
Rule #3: There Is No Such Thing as Overcommunication
Think you’re communicating enough? You’re not.
Your buyers and sellers are stressed. Emotional. Overwhelmed.
You can’t overcommunicate—you can only under-reassure.
That’s why top teams use every channel available:
- Text
- Phone
- Video
- Snail mail
- Even pop-bys
It may feel repetitive to you. We promise—it’s not to them.
Example: A home’s been listed for 30 days?
- Send showing feedback immediately (via email AND call/text)
- Compile all feedback into a weekly report (send via email AND snail mail)
- Include market data, pricing insights, and next-step recommendations
✨ Ops Boss® Insight:
Communication doesn’t scale without systems.
- Is your showing feedback system automated and proactive?
- Is your market report template current and easy to customize?
- Are you tracking all points of contact so nothing slips through the cracks?
Your ultimate goal once they are on the market?
That the seller asks you for a price change—not the other way around.
Agents may be the voice. But operations is the microphone.
Bonus Truth: Changing Markets Create Space for Changemakers.
Be one.
Step up. Lead your clients. Lead your team.
Make sure the business runs like a machine—because your systems bring these golden rules to life.
So What’s Next?
✅ Review your buyer and seller scripts
✅ Update your buyer consult & listing presentation
✅ Audit your templates and emails
✅ Create systems that make communication automatic
Because pros don’t fear change— They lead through it and seize the opportunity it creates.
If all this feels like a LOT, we can help. Join us for our BRAND NEW class June 18:
Coach Aly Flaningan-Napier has mastered how to get more done in less time through the strategic use of AI (and NOT just to write listing captions!)